Leveraging Social Media Platforms for Business

February 7th, by hannahwhiteoak

Leveraging Social Media Platforms for Business
Social media is a valuable tool for businesses looking to promote themselves online. However, with so many different social media platforms available, it can be difficult to come up with a social media strategy that leverages the particular features of each platform. Here are some tips for using the most popular social media platforms in a way that maximizes the benefits for your brand.

Recognize that Different Social Media Platforms Require Different Strategies

Each social media platform attracts a different set of users. Therefore, each one requires a different approach. You need to understand how your content is shared on each platform and the factors that influence how visible it is to different groups of users. When you begin to tailor your social media strategy to take into account differences between the platforms, you should start to see an improvement in the level of response you get from your audience.

Use LinkedIn to Reach a Professional Audience

If you are looking to reach professional people and businesses with your digital marketing campaign, LinkedIn is the primary social network you should target. This professional networking platform has a number of features that make it the perfect place to create a buzz around your brand. LinkedIn groups are particularly valuable as places to share content with people who are interested in the topics you want to talk about. You can join up to 50 groups on LinkedIn and simultaneously broadcast messages across multiple groups. Share your latest blog posts, white papers, and other valuable content in relevant groups to get people talking about your brand. You can even start your own group and invite members of your personal network to join.

Be Short and Snappy on Twitter

Twitter is a great tool for social media marketing, but it requires a unique approach. Whereas other social networks lend themselves to mass broadcasting, Twitter is the perfect place to connect one on one with customers. Many people turn to Twitter when they need to get in touch with a company to ask a question or voice a complaint. Be sure to have someone monitoring your account throughout the day, so that you can always respond quickly when someone reaches out. Responding to individual users can make them feel valued, inspiring brand loyalty.

Understand Facebook’s News Feed Algorithm

Facebook is a great place to share all kinds of content, including text, links, images, and video. However, it can be difficult to predict how many people will see the content you share in their newsfeeds. In general, posts that generate a lot of interaction, such as likes, shares, and comments, rapidly move up users’ newsfeeds, therefore becoming highly visible. These popular posts may even show up in the newsfeeds of your followers’ friends, allowing you to reach a wider audience. Therefore, a good way to leverage Facebook is to post content that asks users to interact. Try asking questions to encourage users to comment, and don’t forget to thank them for their contributions.

Facebook likes

Don’t Forget Google+

Google+ has never gained as much mainstream popularity as Facebook or Twitter, but that doesn’t mean you should ignore it. This platform integrates with Google My Business and Google Maps to improve the visibility of your brand. When a user searches Google for “cafes in Boston,” the results they see at the top of the search are all Google Plus listings for cafes in the area. If your business has a brick-and-mortar presence, be sure to fill out your Google Plus profile with your opening hours, menu, address, and telephone number. Furthermore, linking to your own website or content on Google+ will immediately trigger Google bots to go crawl your new content so that they can index it right away.

Get Down With the Kids on Instagram

Surveys show that many young people are no longer in love with Facebook, but Instagram is still a bit hit with Millennials. This highly visual network is a place to share pictures and videos. To make the most of Instagram, you’ll need to post highly original pictures and attach relevant hashtags so your intended audience can find them. Contests that ask users to post their own images under a particular hashtag are a big hit on Instagram, so why not try this method of generating a buzz around your brand?

Engage With the Pinterest Community

Popular with foodies, craft lovers, and DIY fans, Pinterest is where people come to share their latest creative projects and source inspiration from others. This is a social network where being beautiful is important, so be sure to only share high-quality, high-resolution images. A good Pinterest strategy involves sharing your own content and repinning content that has been shared by others, so take the opportunity to become a part of the community by promoting the work of people you admire.

All of the aforementioned social networks are unique and should be approached as such. It is best to incorporate as many as possible into your marketing strategy, and when doing so, be sure to leverage the platform correctly. If you need help generating idea for content on these social networks, consider submitting a request for content today at Contentgather.