Quick Tips for Optimizing Your Content for Bing Search

Search engine optimization (SEO) is a complicated and ever-changing field, and many people get so put off by SEO that they don’t optimize any of their content for sites other than Google. However, spending a little bit of your time on SEO planning by optimizing content for Bing may be worthwhile, as Bing receives wider use than you may realize.

Powering Yahoo, Bing, Amazon Alexa, Siri, and Facebook searches, Bing is behind the most searches following Google, and in the USA, it handles roughly a third of all online searches. That represents about 500 million daily searches which don’t often overlap with Google searches. Thus, the additional traffic you could drive to your site from optimizing your website for Bing could represent many new users.

Bing’s Webmaster Tools (BWTs) help you to optimize your website for Bing and provide tips on improving website performance and getting rid of things that Bing would consider as webpage errors.

Is it a Good Investment of Time to Optimize for Bing?

First, look at your ranking on Bing and see whether it’s possible to optimize or improve that for your keywords. If you already have a high first-page ranking, then it might not be worthwhile to spend extra time on enhancing your ranking. Look at Bing’s Webmaster Tools and select the ‘search performance’ option to check your keywords against the average position to see how you rank.

Top Tips for Optimizing Content on Bing

Now that you have an overview of the importance of optimizing your site for Bing, here are a few top tips about optimizing your content for Bing:

• Focus on using keywords on your website pages to help enhance your Bing SEO ranking. For maximum effect, use exact keyword matches in your page titles, page content, and meta descriptions. It’s also good practice to use the keywords in the URL slugs, subheadings, and the first few lines of content.


• Because Bing’s algorithms weigh on social media heavily (more so than Google), it’s also good to maintain an active social media presence. Of particular relevance are social shares on leading social media platforms like Facebook and Twitter.


• As they say, ‘content is king,’ and that’s true for Bing too. Creating regular content that is reliable, high quality, and popular, rather than producing lots of badly written content, is important for your SEO ranking. Aim for your blogs to be about 1600 to 2400 words in length and include some high-quality images, too.


• Make sure that your page loads fast enough; otherwise, you could be penalized. You can use Bing’s Webmaster Tools to see how fast your site loads, and then you can consider fixing issues that are slowing down your site.


• Focus on enhancing quality backlinks to your website - these should be organic and high-quality links. Don’t be tempted to buy links or take part in link farms, as those can negatively affect your SEO ranking.