Whether you are trying to promote a new startup or strengthen an established brand, guest blogging can be a highly beneficial part of your overall content marketing strategy. By publishing posts on blogs that are relevant to your business, you can extend the reach of your content and attract a whole new audience. Here are some of the key reasons you should include guest blogging as part of your strategy for promoting your brand online. And if you need any assistance generating the content for your guest posts, consider using Contentgather's content writing services to take care of that for you.
Boost Your Brand Image
Guest blogging can be a great way of building awareness around your brand. Think of all the people out there who would be interested in your products or services, but who don’t yet know you exist. The best way to reach out to this group of people is to go to the places where they are already hanging out online. If you can get your posts published on some of the most popular blogs in your industry, you can reach an audience that is likely to be very interested in what you have to offer. You could even start a snowball effect, as people who read your guest blog post may share it with their friends, letting even more people know about your brand.
Promote You Personally
Guest blogging not only makes people more aware of your business; it can also help to establish you as a thought-leader in your field. By including a byline, possibly with a short bio and a picture of yourself, alongside your guest blog post, you can position yourself as an expert in your field. If you choose to move on from your current company, you can use the posts you have written as evidence of your industry knowledge and communication skills. This could help you land a new job in a similar business or set yourself up as an independent consultant.
Backlinks are a key part of any search engine optimization (SEO) campaign. When deciding how to rank your site, search engine algorithms look at the links pointing to your site to see how popular it is. Backlinks hosted on well-respected sites that are relevant to your industry are the most valuable for SEO. Therefore, blogs related to your area of business are the ideal hosts for links to your site.
Bring Traffic to Your Site
Perhaps the most direct benefit of guest blogging is the traffic it can bring to your website. Most blog owners allow guest bloggers to include links to their own websites in their posts. People who enjoyed reading your post are likely to click on these links to find out more about you and your brand. Once these interested visitors reach your site, it’s up to you to convert them into loyal customers or subscribers.
Build a Social Media Following
Blog owners often use social media to promote the posts they publish. You can ask them to include a link to your personal or business social media profiles when they share your blog post with their followers. Some of those followers may choose to connect with you on social media to stay up to date with your latest activity. In this way, you can build a dedicated following of social media fans, who you can easily get in touch with when you have a new product or service to promote.
Building relationships with other businesses in your industry can be highly beneficial. As well as the primary benefits that come from sharing your post on another brand’s blog, a strong relationship with that brand may also provide long-term benefits. For example, if your business makes and sells fitness clothing, relationships with fitness bloggers could be a great asset for your brand. If your initial guest post goes down well, you could arrange to have further collaborations with the blogger. For example, you could sponsor the blogger to enter a sporting event, in return for them wearing your clothing and recommending it to their followers. Don’t underestimate the power of these relationships; popular bloggers often have a huge influence on their follower’s shopping habits.
Improve Your Writing Skills
The more blog posts you write, the better you will get at expressing yourself through writing. View the time you spend writing guest blogs as an investment in your communication skills, as well as an activity that brings immediate benefit to your business. Blog owners and their readers may give you valuable feedback on your writing style; be sure to take this on board so you can become the best content creator you can be.